March 31, 2013
The Taste of Money: Horny Rich People Doing Terrible Things
It's easy to imagine a Marketing Director branding Im Sang-soo's The Taste of Money "an erotic thriller." The plot involves a family of avaricious backstabbers who commit multiple murders and enjoy fairly graphic sex lives in front of your very eyes. Yet none of it feels particularly erotic or thrilling. Sure, the family is loaded -- they've got a warehouse full of dollars bills. They're in cahoots with an American corporate sleazeball (played by Koreanfilm.org's Darcy Paquet!). And just to add a touch of street cred, the family heir (On Ju-wan) goes in and out of jail with some regularity. The greatest mystery may be why the Filipino housemaid (Maui Taylor) dies in the pool without her bikini top. Or maybe it's how an old suicide can sit in a bathtub of his own blood without losing any of his vitality.
So what's a Marketing Director to do? Bill this as sexploitative social commentary? Here too the movie doesn't meet the demands of the genre since the carnal scenes are super short. A Bacchanal with a half-dozen bare-breasted women doesn't even culminate in a proper orgy. The family patriarch (Baek Yun-shik) goes down on a household servant then the door is shut! The longest sex scene comes when the amoral matriarch (a deliciously evil Yoon Yeo-jung) coerces the suited houseboy (Kim Kang-woo and his corrugated midsection) into her bed where she yells "Harder! Deeper!" repeatedly. But afterwards, when the boy toy soaks in the tub -- and does shots and eats limes presumably to get her taste out of his mouth, you're more likely to laugh than get titillated. The final Mile High Club rendezvous between Kim's character and the family's pretty daughter (Kim Hyo-jin) is so contrived you'll scream "Faster! Faster" until the credits appear.
In terms of finding an appropriate film genre to apply to The Taste of Money, this Marketing Director is screwed. Which isn't to say he's doomed: The dialogue does provide a memorable tag line: "The money's easy, the fucking's great. Korea's a fantastic country."
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